Disneyfication

Here, we will examine if Philippines have been disneyfied by the four principles.

Theming

An example of theming can be seen in the attraction "Nayong Pilipino"which means the Philippines Village.

It is also known as the Filipino Historic and Cultural Amusement Park. This park is a representation of a miniature-version of the diverse Philippines and its culture, all in one place. This recreational/leisure/history-learning facility is divided into numerous sections. Each region represented contains a typical residential building, landmark-structure and/or representation of Pilipino geography including characteristic landscape indicative of the specific regions.

The following 3 principles of disneyization will be based on my attractions cited from Baguio City, one of the most visited tourists attractions and landmarks.

Hybrid Consumption

Session Road is where you will find department stores, bazaars, boutiques, old movie theaters, hotels, cafes and restaurants, bakeries and grocery stores. Session Road is a promenade distinct from other commercial centers in cities and towns in the Philippines. 

Merchandising

The main attraction in Mines View Park would be the commercial activities such as the souvenir and silverworks stores by the park. The one especially worth visiting is Rimando's which offers the best carved artifacts. Any visit to Mines View Park would not be complete without a stop at the Good Shepherd Convent where you can buy jam, brittle and other goodies. Hence, the attraction is somewhat associated with the “need” to purchase these goodies because that is what the attraction is known for.

 

Jam, brittle and other goodies

Baguio City Souvenirs

Silverworks

Performative Labour

This Easter weaving room is a place whereby young women of Cordilleras are taught to weave items to sell and make a living out of it. Initially, it was only meant for educational purposes. Now, this room is open for public to view the traditional cloth weaving process.

This is an example of performative labour because what used to be done for the purpose of generating income has now become a “performance” for visitors to view.